About the role:

The Product Manager is responsible for overseeing the strategic direction, development, and performance of the game portfolio. This role involves collaborating with various teams to ensure the successful launch and continuous improvement of games, optimizing revenue, and enhancing player engagement. The ideal candidate will have a strong background in game development, market analysis, and product management, with a passion for the gaming industry.

Responsibilities:

Game Portfolio Strategy:

• Develop and execute the overall game portfolio strategy, including game acquisition, release plans, and lifecycle management.
• Conduct market research, competitor analysis, and player insights to identify market opportunities and guide game acquisition and investment decisions.
• Collaborate with stakeholders to align the game portfolio strategy with the company's overall business goals and objectives.

Game Development and Production:

• Collaborate with game developers, designers, and artists to define the game vision, features, and user experience.
• Manage the game development process, ensuring timely delivery, quality standards, and adherence to project milestones.
• Conduct regular product reviews and playtesting to provide feedback, track progress, and ensure alignment with the game's vision and market expectations.

Go-to-Market Strategy:

• Define the go-to-market strategy for games, including positioning, pricing, distribution channels, and marketing plans.
• Collaborate with marketing and PR teams to create effective marketing campaigns, trailers, social media content, and other promotional materials.
• Coordinate with the game development team to ensure a successful launch, including app store submissions, testing, and user acquisition strategies.

Monetization and Revenue Optimization:

• Develop and implement monetization strategies, including in-app purchases, subscription models, advertising, or other revenue streams.
• Analyze game performance metrics, player behavior, and market trends to optimize game monetization and improve revenue generation.
• Collaborate with the finance and analytics teams to forecast and track game revenues and profitability.

Player Engagement and Community Management coordination:

• Foster player engagement and loyalty through community management, player support, and continuous interaction with the player base.
• Collect and analyze player feedback, conduct surveys, and monitor online forums and social media channels to understand player preferences, identify issues, and drive improvements.
• Collaborate with community managers and customer support teams to address player concerns, provide timely updates, and gather insights for game enhancements.

Post-Launch Performance Analysis:

• Monitor and analyze game performance metrics, including user acquisition, retention, engagement, and revenue.
• Conduct data-driven analysis to identify areas of improvement, optimize game features, and drive player satisfaction and long-term retention.
• Collaborate with the analytics team to generate reports, dashboards, and insights to inform decision-making and provide feedback to game development teams.

Business Development and Partnerships:

• Identify and evaluate potential business development opportunities, such as licensing agreements, partnerships, or platform expansions.
• Collaborate with the business development team to negotiate contracts, establish distribution channels, and explore new market segments or platforms.
• Monitor industry trends, attend industry events, and build relationships with external partners, platform providers, and key stakeholders.

Requirements:

• Bachelor’s degree in Business, Marketing, Game Design, or a related field.
• Minimum of 5 years of experience in product management, preferably in the gaming industry.
• Proven track record of successfully launching and managing games or digital products.
• Experience with game development processes and lifecycle management.
• Strong understanding of game design, development, and production processes.
• Excellent analytical skills with the ability to interpret complex data and market trends.
• Proficiency in project management tools and software.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Knowledge of monetization strategies and revenue optimization.

Who we are

Babil Games

was founded in 2012 to elevate the gaming landscape for the Arabic-speaking world, filling a gap with culturally relevant content. Headquartered in Dubai and Amman, and part of Stillfront since 2016, we combine MENA market insights with global expertise to deliver exceptional gaming experiences. Join Babil Games and help shape the future of mobile gaming. Apply now to be part of our dynamic team!